TikTok Ads Management Term
Complete Payment Event
Complete Payment is TikTok's standard conversion event for purchases. It's the primary optimization event for ecommerce campaigns. You should pass transaction value for Value-Based Optimization and ROAS bidding strategies.
Example in Practice
"Optimizing for Complete Payment rather than Add to Cart improved our ROAS from 2.5x to 3.8x as TikTok found actual buyers, not just browsers."
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