TikTok Ads Management Term

TikTok Pixel

The TikTok Pixel is a JavaScript code that tracks website actions and conversions. It supports standard events (ViewContent, AddToCart, Purchase) and custom events. Like Meta, TikTok also offers Events API for server-side tracking to improve attribution accuracy.

Example in Practice

"We installed the TikTok Pixel with enhanced matching enabled, which improved our event match rate from 40% to 72%."

Related Terms

Events API (Server-Side Tracking)

TikTok's Events API is server-side tracking that sends conversion data directly from your server to TikTok. Like Meta's CAPI, it improves attribution accuracy by bypassing browser limitations, ad blockers, and iOS restrictions.

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