TikTok Creator Marketplace
TikTok Creator Marketplace is TikTok's official platform for finding and collaborating with creators. You can search creators by audience demographics, content category, and performance metrics. Creators here have opted in to work with brands.
Example in Practice
"We found 8 micro-creators through Creator Marketplace and ran their content as Spark Ads, achieving 45% better performance than our brand content."
Related Terms
Spark Ads
A native ad format that lets you boost organic TikTok posts (either your own or a creator's) as paid ads. Unlike standard ads, Spark Ads link to the real organic profile, allowing viewers to follow the account or click through to the landing page.
User Generated Content (UGC)
Content created by consumers or creators that looks like a native, organic TikTok video rather than a polished commercial. UGC is the primary driver of performance on TikTok.
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