TikTok Ads Management Term

Custom Audiences

TikTok Custom Audiences let you target users based on their interactions with your business: website visitors (via Pixel), app users, customer lists (emails/phones), or engagement with your TikTok content. Essential for retargeting and lookalike creation.

Example in Practice

"We built a Custom Audience of video viewers who watched 75%+ and converted them at 3x the rate of cold prospecting audiences."

Related Terms

TikTok Pixel

The TikTok Pixel is a JavaScript code that tracks website actions and conversions. It supports standard events (ViewContent, AddToCart, Purchase) and custom events. Like Meta, TikTok also offers Events API for server-side tracking to improve attribution accuracy.

Continue Through The Glossary

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Events API (Server-Side Tracking)

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