TikTok Ads Management Term
Custom Audiences
TikTok Custom Audiences let you target users based on their interactions with your business: website visitors (via Pixel), app users, customer lists (emails/phones), or engagement with your TikTok content. Essential for retargeting and lookalike creation.
Example in Practice
"We built a Custom Audience of video viewers who watched 75%+ and converted them at 3x the rate of cold prospecting audiences."
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