TikTok Ads Management Term

Lookalike Audiences

TikTok Lookalike Audiences find new users similar to your best customers. You create them from Custom Audiences (purchasers, high-value visitors) and choose the size (Narrow, Balanced, Broad). Narrow means most similar but smallest reach; Broad means larger reach but less similar.

Example in Practice

"Our Narrow Lookalike based on top 1,000 purchasers delivered 45% lower CPA than Balanced, but Balanced scaled to higher spend levels."

Related Terms

Custom Audiences

TikTok Custom Audiences let you target users based on their interactions with your business: website visitors (via Pixel), app users, customer lists (emails/phones), or engagement with your TikTok content. Essential for retargeting and lookalike creation.

Continue Through The Glossary

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