YouTube Ads Management Term
Affinity Audiences
Affinity Audiences reach users based on their overall interests and lifestyle rather than active purchase intent. Categories include Auto Enthusiasts, Beauty Mavens, Tech Lovers, etc. Best for awareness campaigns and building brand familiarity with relevant audiences.
Example in Practice
"Targeting the 'Business Professionals' affinity audience reached our B2B ICP at scale with £0.03 CPV for awareness videos."
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