YouTube Ads Management Term

Bumper Ads

Bumper Ads are 6-second non-skippable video ads designed for broad reach and brand awareness. They're charged on a CPM basis and are ideal for reinforcing messages from longer campaigns or reaching users with short, memorable content.

Example in Practice

"We used Bumper Ads to retarget users who watched 50%+ of our main ad, reinforcing the key message at just £2 CPM."

Related Terms

Non-Skippable In-Stream Ads

Non-skippable in-stream ads are 15-second video ads that viewers must watch before their content. They guarantee complete message delivery but cost more (CPM-based) and can create negative brand sentiment if overused. Best for short, impactful brand messages.

Need Help with YouTube Ads Management?

Our team of experts can help you optimize your campaigns and improve performance.

Get a Free Audit Learn About Our YouTube Ads Management Services

Back to YouTube Ads Management Glossary