TrueView Ads
TrueView is YouTube's skippable video ad format where you only pay when viewers watch 30 seconds (or the full ad if shorter) or interact with it. TrueView for Action (now Video Action Campaigns) adds CTAs and focuses on driving conversions.
Example in Practice
"Our TrueView for Action campaign drove demo requests at £45 CPL, outperforming our search campaigns by delivering visual education before the conversion."
Related Terms
Bumper Ads
Bumper Ads are 6-second non-skippable video ads designed for broad reach and brand awareness. They're charged on a CPM basis and are ideal for reinforcing messages from longer campaigns or reaching users with short, memorable content.
Video Action Campaigns (VAC)
Video Action Campaigns are YouTube's conversion-focused campaign type that shows skippable in-stream and in-feed video ads optimized for actions like purchases, sign-ups, or leads. They use Google's Smart Bidding to maximize conversions across YouTube and Google video partners.
Need Help with YouTube Ads Management?
Our team of experts can help you optimize your campaigns and improve performance.