Exclude Audience Network
Uncheck "Enable Audience Network" for almost all LinkedIn campaigns to ensure quality.
Why This Matters
Audience Network places ads on partner apps/sites. While cheaper, the context and intent are vastly inferior to the LinkedIn feed.
How To Implement
1. Campaign Setup > Placements.
2. Uncheck "LinkedIn Audience Network".
3. Save budget for the feed.
Pro Tip
Only use Audience Network for massive retargeting pools where reach is the only goal, and even then, be careful.
More LinkedIn Ads Tips
Setting Up an Account-Based Marketing Campaign on LinkedIn
Upload your target account list and layer decision-maker job titles to run precision ABM campaigns at scale.
Maintain Presence with Text Ads
Run "Text Ads" (desktop right rail) with low bids to keep your brand visible for pennies.
ABM with Company List Uploads
Target specific high-value accounts by uploading a CSV of Company Names and domains.
Want Expert Help with LinkedIn Ads?
Let our team implement these optimization strategies for you.