Maintain Presence with Text Ads
Run "Text Ads" (desktop right rail) with low bids to keep your brand visible for pennies.
Why This Matters
Text ads have tiny CTRs but huge impression volume. They are excellent for "always-on" brand recall for B2B audiences.
How To Implement
1. Select "Text Ads" format.
2. Bid absolute minimum (floor is usually ~$2-3 CPC, but pay per click).
3. Use logo as image.
Pro Tip
This is the cheapest way to build a retargeting audience. Everyone who sees it (impressions) can be retargeted if you use view-based rules (rare on LI) but mostly it's cheap branding.
More LinkedIn Ads Tips
Setting Up an Account-Based Marketing Campaign on LinkedIn
Upload your target account list and layer decision-maker job titles to run precision ABM campaigns at scale.
Exclude Audience Network
Uncheck "Enable Audience Network" for almost all LinkedIn campaigns to ensure quality.
ABM with Company List Uploads
Target specific high-value accounts by uploading a CSV of Company Names and domains.
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