Personalize with Conversation Ads
Use Conversation Ads to create a "Choose Your Own Adventure" chatbot experience in the inbox.
Why This Matters
Static messages are ignored. Offering options ("See Demo", "Read Case Study", "Just Browsing") respects the user's intent.
How To Implement
1. Setup "Message Ad" > Conversation format.
2. Opening line implies value, not sales.
3. Create 2-3 buttons.
4. Retarget clickers who didn't convert.
Pro Tip
The "sender" matters. Use a real person (SDR or Founder) with a professional profile photo. It improves open rates.
More LinkedIn Ads Tips
Setting Up an Account-Based Marketing Campaign on LinkedIn
Upload your target account list and layer decision-maker job titles to run precision ABM campaigns at scale.
Exclude Audience Network
Uncheck "Enable Audience Network" for almost all LinkedIn campaigns to ensure quality.
Maintain Presence with Text Ads
Run "Text Ads" (desktop right rail) with low bids to keep your brand visible for pennies.
Want Expert Help with LinkedIn Ads?
Let our team implement these optimization strategies for you.