Boost Executive Thought Leadership
Use "Thought Leader Ads" to sponsor posts from your executives' personal profiles.
Why This Matters
People trust people more than brands. Personal posts often get 3-5x higher engagement rates than Company Page posts.
How To Implement
1. Executive posts organic content.
2. In Campaign Manager, select "Single Image".
3. Click "Browse Existing Content" > "Employee".
4. Request approval (automated email).
Pro Tip
Promote stories and opinions, not sales pitches. The goal is trust and brand affinity.
More LinkedIn Ads Tips
Setting Up an Account-Based Marketing Campaign on LinkedIn
Upload your target account list and layer decision-maker job titles to run precision ABM campaigns at scale.
Exclude Audience Network
Uncheck "Enable Audience Network" for almost all LinkedIn campaigns to ensure quality.
Maintain Presence with Text Ads
Run "Text Ads" (desktop right rail) with low bids to keep your brand visible for pennies.
Want Expert Help with LinkedIn Ads?
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