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ADSMANAGEMENT

Home/Expert Tips/Microsoft Ads Management Tips/Create Urgency with Countdowns
Microsoft Ads Management Tip

Create Urgency with Countdowns

Use the `{COUNTDOWN}` syntax in ad text to dynamically show days/hours left for a sale.

Why This Matters

Urgency drives CTR. "Sale ends in 2 hours" is more powerful than "Sale ends soon".

How To Implement

1. In Headline or Description, type `{`.

2. Select "Countdown".

3. Set end date/time.

Pro Tip

Great for webinar registrations ("Webinar starts in 15 minutes").

More Microsoft Ads Management Tips

Audit Automated Extensions

Microsoft aggressively auto-creates extensions. Regularly audit and opt-out of bad ones.

Sync Bing Places

Claim your Bing Places listing and link it to ads for Location Extensions.

Keep Exploring

Previous Tip
Audit Automated Extensions
Next Tip
Sync Bing Places

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