Microsoft Ads Management Tip
Create Urgency with Countdowns
Use the `{COUNTDOWN}` syntax in ad text to dynamically show days/hours left for a sale.
Why This Matters
Urgency drives CTR. "Sale ends in 2 hours" is more powerful than "Sale ends soon".
How To Implement
1. In Headline or Description, type `{`.
2. Select "Countdown".
3. Set end date/time.
Pro Tip
Great for webinar registrations ("Webinar starts in 15 minutes").
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