Actionable optimization tips from our Microsoft Ads Management experts. Improve your campaign performance with these proven strategies.
Learn About Our Microsoft Ads Management ServicesMicrosoft aggressively auto-creates extensions. Regularly audit and opt-out of bad ones.
Leverage Bing's older, higher-income user base and LinkedIn targeting for B2B campaigns that outperform Google.
Claim your Bing Places listing and link it to ads for Location Extensions.
Use the `{COUNTDOWN}` syntax in ad text to dynamically show days/hours left for a sale.
Import your Google Merchant Center feed into Microsoft Merchant Center to run Dynamic Remarketing.
Don't just import and forget - adjust bids, pause underperformers, and leverage Microsoft-specific features for better results.
Microsoft's In-Market audiences for B2B are often more granular than Google's.
The superpower of Microsoft Ads: Apply LinkedIn Profile targeting (Company, Job Title, Industry) to Search campaigns.
Test MSAN separately from Search with native-style images and broader targeting. It works differently than Search campaigns.
Microsoft allows multi-image extensions that can display a carousel in the search result.
MS Ads unique format: Multimedia Ads use huge images on the right rail or mainline.
Keep Search Partners enabled on Microsoft Ads - unlike Google, they often perform well due to higher-quality partner network.
Use Campaign Priorities (High, Medium, Low) to funnel traffic to the right bids.
Ensure your UET (Universal Event Tracking) tag is set up for variable revenue tracking.
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