How to Repurpose TikTok Content for YouTube Shorts Ads
Turn your winning TikTok creatives into YouTube Shorts ads with minimal edits for incremental reach at lower CPMs.
Why This Matters
YouTube Shorts has different inventory than traditional YouTube - younger demographics, different content consumption patterns. Repurposing lets you test without new production costs.
How To Implement
1. Export your top-performing TikTok videos (no watermark - use SnapTik or similar).
2. Remove any TikTok-specific elements (trending sounds that aren't licensed, TikTok logos).
3. Ensure 9:16 aspect ratio is maintained.
4. Add captions if not already present.
5. Create a Demand Gen campaign and enable Shorts placements.
6. Upload as vertical video assets.
7. Test against your horizontal YouTube creative to compare performance.
Pro Tip
YouTube's Commercial Music Library has similar trending sounds to TikTok. Replace viral TikTok audio with YouTube-approved equivalents to stay compliant.
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