Actionable optimization tips from our YouTube Ads Management experts. Improve your campaign performance with these proven strategies.
Learn About Our YouTube Ads Management ServicesRun Audio Ads for users listening to music/podcasts on YouTube in the background.
Run Brand Lift 2.0 surveys to measure "Ad Recall" and "Search Lift" for free (requires minimum spend).
Use Bumper Ads (6s) to tease or reinforce a longer message in a sequence.
Create Custom Intent audiences based on Google Search keywords and target them on YouTube.
For Brand Lift, use "Target Frequency" bidding to ensure users see your ad enough times to remember it.
aggressively exclude children's content to save budget.
Attach your Merchant Center feed to Video campaigns to show browsable products below the video.
Turn your winning TikTok creatives into YouTube Shorts ads with minimal edits for incremental reach at lower CPMs.
Use Non-Skippable (15s) for Awareness, Skippable for Conversions.
Create modular video ads: film one body with multiple hook variations, then test hooks in a low-budget campaign before scaling winners.
Use Custom Intent Audiences with competitor keywords and pair Video Action Campaigns with educational content, not product demos.
Use placement targeting on competitor channels and Custom Intent audiences with competitor brand names to reach users actively researching alternatives.
Reserve the Masthead (top of Home Feed) for massive product launches or movie releases.
Build a video engagement ladder: cold users see educational content, 50% viewers see product demos, 75% viewers get direct response ads.
YouTube Shorts is booming. Adapt content to be vertical (9:16), fast-paced, and lo-fi.
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