Exclude Kids Channels
aggressively exclude children's content to save budget.
Why This Matters
Parents authorize iPads for kids. Your B2B software ad playing on "Cocomelon" is wasted money.
How To Implement
1. Helper tools/scripts can generate placement exclusion lists.
2. Exclude topics "Children's Interest".
3. Exclude Content Suitability > DL-G (General Audiences) sometimes works too.
Pro Tip
Monitor "Where ads showed" report weekly and exclude channels with names like "Toys", "Kids", "Nursery".
More YouTube Ads Tips
Reach Listeners with Audio Ads
Run Audio Ads for users listening to music/podcasts on YouTube in the background.
Measure with Brand Lift
Run Brand Lift 2.0 surveys to measure "Ad Recall" and "Search Lift" for free (requires minimum spend).
Sequential Storytelling with Bumpers
Use Bumper Ads (6s) to tease or reinforce a longer message in a sequence.
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