Exclude Kids Channels
aggressively exclude children's content to save budget.
Why This Matters
Parents authorize iPads for kids. Your B2B software ad playing on "Cocomelon" is wasted money.
How To Implement
1. Helper tools/scripts can generate placement exclusion lists.
2. Exclude topics "Children's Interest".
3. Exclude Content Suitability > DL-G (General Audiences) sometimes works too.
Pro Tip
Monitor "Where ads showed" report weekly and exclude channels with names like "Toys", "Kids", "Nursery".
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How to Target Competitor Audiences on YouTube
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Mastering YouTube Shorts Ads
YouTube Shorts is booming. Adapt content to be vertical (9:16), fast-paced, and lo-fi.
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