The YouTube Remarketing Ladder That Drives Conversions
Build a video engagement ladder: cold users see educational content, 50% viewers see product demos, 75% viewers get direct response ads.
Why This Matters
YouTube's video view thresholds (25%, 50%, 75%, 100%) let you build progressive audiences based on engagement depth. More engaged users are more likely to convert.
How To Implement
1. Create a Video Views campaign targeting cold audiences with educational/awareness content.
2. Build audience: People who watched 50%+ of your awareness video.
3. Create second campaign targeting 50%+ viewers with product-focused content.
4. Build audience: People who watched 75%+ of your product video.
5. Create Video Action Campaign targeting 75%+ viewers with conversion focus.
6. For each stage, exclude users who already converted.
7. Measure view-through conversions to see full funnel impact.
Pro Tip
Add your 75%+ video viewers to your Search remarketing lists. They've seen your brand and are more likely to click and convert when searching.
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