Current performance standards for Real Estate advertising on Facebook Ads.
Click-Through Rate
Cost Per Click
Conversion Rate
Cost Per Acquisition
Real Estate campaigns on Facebook are seeing higher CPAs in 2025 due to increased competition and privacy changes affecting targeting accuracy. However, Lead Forms (Instant Forms) continue to outperform landing page conversions for volume, with an average CPL of $15-$25 for general buyer leads. Retargeting campaigns (viewed listing -> ads) typically see a 3-4x higher CTR compared to broad prospecting.
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