Event Ads
LinkedIn Event Ads promote your LinkedIn Events or live events directly in the feed. They include event details, date/time, and an 'Attend' or 'Register' CTA. They're effective for webinars, conferences, and live broadcasts because they drive registrations natively.
Example in Practice
"Our Event Ad for our quarterly webinar drove 650 registrations at £12 per registration - 40% cheaper than landing page campaigns."
Related Terms
Lead Gen Form
Lead Gen Forms are native LinkedIn forms pre-filled with a user's profile data (name, email, company, job title). They allow users to submit their information without leaving LinkedIn, resulting in higher conversion rates than landing page forms.
Sponsored Content
Sponsored Content are native ads that appear in the LinkedIn feed, looking similar to organic posts but marked 'Promoted'. They can be single image, carousel, video, event, or document ads. It's LinkedIn's most versatile and commonly used ad format.
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