Website Retargeting
Website Retargeting shows ads to people who visited your website but didn't convert. On LinkedIn, it requires the Insight Tag. You can create segments based on specific pages visited, recency, and frequency of visits.
Example in Practice
"We created a retargeting segment of pricing page visitors from the last 30 days and achieved a 4x higher conversion rate than cold prospecting."
Related Terms
Insight Tag
The LinkedIn Insight Tag is a JavaScript snippet you add to your website to track conversions, build retargeting audiences, and access website demographics. It shows you which companies and job titles visit your site, even without form submissions.
Matched Audiences
LinkedIn's suite of targeting tools that let you combine your own business data with LinkedIn's professional data. This typically includes Company Match (ABM lists), Contact Match (CRM uploads), and Website Retargeting.
Need Help with LinkedIn Ads Management?
Our team of experts can help you optimize your campaigns and improve performance.