YouTube Ads Management Term
Custom Intent Audiences
Custom Intent Audiences let you target users based on their recent Google search behavior and website visits. You define keywords users have searched or URLs they've visited, and YouTube shows ads to people actively researching related topics.
Example in Practice
"We built a Custom Intent Audience using competitor URLs and high-intent keywords like 'best CRM software 2024', achieving 3x better view rates than affinity targeting."
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