The underrated B2B channel. Capture high-intent desktop traffic at lower CPCs. A structured path from setup to scaling.
We don't follow generic "best practices". We build Microsoft Ads accounts with specific, high-intent architecture designed for scalability, not just initial clicks.
The biggest error we see is over-segmentation. Modern Microsoft Ads algorithms need data density. We see too many accounts starved by granular structures.
Microsoft Ads isn't magic. If your offer isn't validated or your LTV is too low to support the CPA, we will often recommend fixing the funnel before launching ads.
Core setup, tracking, and launch.
Bing knows what you want to buy. Its In-Market segments are often more accurate than Google's. Learn how to layer them on Search.
Bing users are at work. Google users are playing games. Learn how to target the 'Work Persona' using Time-of-Day and Device modifiers.
The web interface is slow. The Desktop Editor is fast. Learn how to manage 10,000 keywords in minutes using the Microsoft Advertising Editor.
Learn how Microsoft Audience campaigns use native, display and video ads across MSN, Outlook, Edge and partner inventory, with remarketing, in-market audiences and feed-based product ads.
Learn how Microsoft Lodging campaigns, Hotel Price Ads and Property Promotion Ads connect live hotel rates with travellers searching across Bing.
Learn how to set up Microsoft Merchant Center, import a Google Merchant Center feed, structure Microsoft Shopping campaigns and optimise Product Ads in 2026.
Microsoft Multimedia Ads bring large visual creative into Bing search results. Learn how they work, when to use them, how to set them up and how to avoid weak auto-generated assets.
Netflix advertising is now part of the premium CTV conversation. Learn how Microsoft Ads can help advertisers access connected TV inventory, plan creative and measure video performance.
The Microsoft UET tag powers conversion tracking, remarketing and automated bidding. Learn how to install it with GTM, track revenue and debug the setup properly.
Bing powers 30% of desktop search. Microsoft Ads offers lower CPCs and less competition. Here is why you should care.
Scaling, automation, and intense strategy.
By default, Microsoft funnels your 'Search' budget into 'Display' (Audience Network). Learn the 3 hidden ways to turn this off and save 20% of your spend.
Stop managing 50,000 keywords. Use Dynamic Search Ads to let Bing crawl your website and generate ads automatically. The ultimate guide to Page Feeds.
Ecom is great, but 80% of retail still happens in-store. Learn how to use LIA to show users that your product is 'In Stock' at the store 5 miles away.
Google's AI is smart. Microsoft's AI needs help. Learn the data thresholds required to make Target CPA work on Bing.
Microsoft supports JavaScript automation just like Google. Copy-paste these 3 scripts to automate budgets, negative keywords, and broken links.
Microsoft Ads offline conversion import helps you send CRM data back into Microsoft Advertising so campaigns can optimise for qualified leads, sales and revenue instead of raw form fills.
Our team manages millions in ad spend. We can audit your account and build a roadmap for you.
